Travel to various Trophy Food Pop-Up Tent events capturing photography, video and client reaction to customers sampling Trophy Food products. Create a sizzle reel that can be used by Trophy Foods sales force when meeting with various retailers.
Create an inviting atmosphere in which visitors to the Trophy Food booth could feel at ease and provide candid feedback regarding the samples they were given. As each event location was subject to environments outside of our production control parameters (i.e. Noise, location setup,) it was important for us to develop methods of dealing with each occurrence on an event by event basis, not to mention the unscripted nature of customer responses.
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