To provide helpful information to women preparing for their breast screening, mammography or biopsy.  To this end, the hospital wanted to take an approach that was non-traditional, creative, light-hearted, yet informative.

We developed the “Bosom Buddy”  campaign that focused on the diagnostic  imaging professional as the Heroine.  A character that could be called upon to  answer any questions a women might  have prior to their appointments.  In addition, a traditional information  campaign called “Ask The Doctor” was  created which featured physicians in the  field providing additional clinical  information.

  • Creative Direction: Concepts, Treatments, Storyboards
  • Art Direction: Sets, Props, Costumes
  • Project management
  • Casting and talent management
  • Location scouting and permits
  • Filming and crew management
  • Editing and motion graphics
  • Audio production
  • Packaging

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