Introduce Visa’s new PayWave purchasing system to retail workers within the 18 to 30 year old demographic.   Produce a training video in both official languages that will be engaging and creative, while informing workers on the proper process for obtaining VISA payments through the new PayWave system.

We developed a creative solution that focused on having a bilingual spokesperson explain the proper usage of processing payments using PayWave.  The spokesperson is accompanied by additional actors who portray customers, patrons and retail workers.

  • Creative Direction: Concepts, Treatments, Storyboards
  • Art Direction: Sets, Props, Costumes
  • Project management
  • Casting and talent management
  • Location scouting and permits
  • Filming and crew management
  • Editing and motion graphics
  • Audio production
  • French/English production
  • Packaging

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